A smiling young girl with blonde pigtails sprinkling colorful confetti over a plate of spaghetti with broccoli, cherry tomatoes, and green beans, with a jar labeled Veggie Sparkles on the table.

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Veggie Sparkles Veggie Sparkles
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Veggie Sparkles
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Made from real vegetables and designed to provide a concentrated source of vegetable goodness — helping support your child’s daily vegetable intake.

Real Vegetables. Reimagined

Veggie Sparkles turns real vegetables into colourful, glitter-like sprinkles kids actually want to eat.

Made from fresh pure vegetables and natural sparkles, our playful shapes make meals more exciting — with no hiding and no pressure.

Each serving delivers the equivalent of a full portion of vegetables for a toddler, in a way that feels fun, not forced.

Counting towards your 1 of 5 a day. In a fun way.

Three panels promoting veggie sprinkles. The first panel shows a hand sprinkling colorful veggie-shaped sprinkles onto pasta, with text encouraging to sprinkle onto any meal. The second panel displays various vegetables like broccoli, carrot, and corn, with text stating made from real veggies, and jars of veggie sprinkles below. The third panel features a smiling child enjoying pasta with veggie sprinkles, with text saying kids enjoy without fuss.
An advertisement for a vegetable-based product with a collage of fresh vegetables and a jar of colorful vegetable sprinkles, emphasizing natural ingredients and health benefits.

“No more mealtime battles and I know shes getting her Veggies in, even on pizza nights”

— Emily A. London

Uncover our story

We’re Tanika Marais and Rentus Roux, founders of Veggie Sparkles.

We're lifelong best friends, mums, and passionate about kids health. Between us, we’ve lived in five countries, spent 16+ years in corporate, followed partners in professional sport, and raised four kids under five. We love ambition. We love nutrition. But somewhere between meetings, moves and mashed broccoli… we were losing our sparkle.

Then came fussy eating.

We did the homemade purées. The recipe books. The “this will work this time” dinners. It didn’t. Vegetables were rejected. Meals got stressful.

Until one day we noticed something:
Kids didn’t care about the cake — they only wanted the sprinkles.

So we asked:
What if vegetables were the sprinkles?

That question became Veggie Sparkles — real vegetables turned into sparkly, sprinkle-style magic kids actually want to eat.

But we’re not about gimmicks. If we were doing this, it had to be properly nutritious and backed by science. So we partnered with Innovate UK and Campden BRI, the UK’s leading food innovation centre, worked with some serious but amazing scientists , to make sure every serving delivers the equivalent of a real portion of vegetables on a plate.

Veggie Sparkles brought our sparkle back.
Now we’re sharing it with families everywhere.

Because mealtimes shouldn’t be a battle.
And everyone deserves a little sparkle ✨


Two women smiling and hugging each other in front of a plain white wall.

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Two carrots and a beetroot positioned beside stacked boxes of veggie-themed soap or packaging labeled Veggie Sparkles, on a pink background.
Happy girl with arms raised and eyes closed, throwing colorful confetti in the air during a celebration, with another girl smiling nearby.
Black background with a white crown logo and the text 'Veggie Sparkles' and 'Real Vegetable Sprinkles'.
Two smiling women wearing lab coats, safety glasses, and hairnets in a laboratory or industrial setting with pipes, tanks, and equipment behind them.

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