OUR STORY
From Fussy Eaters to Nutritional Magic
We're two mums, two best friends, and two former corporate professionals who got tired of mealtime battles — and decided to do something about it.
MEET THE FOUNDERS
Tanika Marais & Rentus Roux
We're best friends, mums, and veterans of a thousand dinnertime standoffs. We've tried it all: broccoli blended into pasta sauce, peas bargained for one at a time, courgette hidden where no child would ever look. (They always looked.)
One evening, over yet another untouched plate of greens, we asked ourselves:
"What if vegetables were the fun part?"
It all started around Tanika's kitchen table, with a lot of experiments and some very honest little taste-testers. That's where Veggie Sparkles was born: tiny, colourful veggie sprinkles you shake over the dinners your kids already love, like pasta, rice or pizza. Each sachet is close to a portion of veg, high in fibre and topped up with vitamin D.
But we didn't want "fun" to mean "fluff." So we took our kitchen idea to incredible scientists and UK universities. With backing from Innovate UK, we turned it into proper nutrition, science backed.
We're still two mums, packing boxes ourselves and sharing every win, wobble and lesson along the way. Come and follow the journey.
Partnered with Innovate UK
Developed with leading UK scientists and universities
What we are
We created Veggie Sparkles to solve a problem we knew all too well: getting children to eat vegetables without the stress, pressure or mealtime battles.
By transforming real vegetables into a fun, sprinkle-style format, we’re helping families introduce vegetables in a way that feels simple, familiar and achievable.
Developed with food science expertise and backed by innovation, Veggie Sparkles is about making small, positive changes that add up over time.
